【經濟日報／劉楚慧】 2006.12.17
2006年台灣網路娛樂市場在新產品推出、收費模式逐漸確立、新銷售模式開拓等多重因素影響下，無論線上遊戲、線上音樂、線上影音皆有不錯表現。除了業者積極作為，再加上使用者付費觀念逐漸養成，MIC ITIS計畫預估，2007年台灣網路娛樂市場規模將破百億元大關。
在網友使用行為上，整體來說，台灣網友最常使用的三大網路娛樂服務分別為線上遊戲（52.4%）、線上音樂（51.8%）及部落格（38.1%），而線上遊戲（48.8%）、線上音樂（40.2%）、線上影視（31.4%）則名列台灣網友願意付費的三大網路服務類型。平均而言，台灣網友每天花3.7小時使用網路娛樂服務，每月網路娛樂支出達907元。線上遊戲、線上音樂、線上影視每月平均消費金額為334元、117元及178元，部落格則為每年107元。
在線上遊戲方面，2006年台灣線上遊戲市場規模將成長16.6%，達新台幣87.8億元，2007年更將持續成長至95.9億元。主要驅動力在於休閒遊戲逐漸盛行，開拓新市場。
同時，遊戲免月費模式逐漸形成，亦為2006年市場重要發展，未來線上遊戲將依收費模式區隔為收月費、免月費兩大類型，而收費模式也將影響遊戲定位、企畫及設計等，前者以高品質大作為代表，後者以中小規模的休閒遊戲為主。
在線上音樂方面， 2006年台灣市場規模為新台幣4.8億元，預估2007年將達7.2億元，年成長率高達48.8%。市場驅動力包括聆聽數位音樂習慣逐漸養成、使用者付費意願提高，以及合法收費模式確立。
2006年主要線上音樂業者全數合法化，不啻為台灣線上音樂市場的重要里程碑，此後各家將基於月付149元無限聆聽的相同收費模式，再運用網路媒體平台、音樂播放硬體等不同利基攻佔市場。在線上影視方面，2007年台灣市場規模將成長39.2%，市場規模達新台幣6.3億元。
藉由異業結合而來的新銷售模式成為2006年市場成長主力，由原先單獨銷售線上影視產品，增添與寬頻服務結合的搭售產品，對於拓展市場具有貢獻。只不過整體市場仍受限於線上影視對於頻寬的高需求，因此預估近期市場成長率不及線上音樂。
（作者是資策會MIC／ITIS計畫產業分析師）
2006年12月28日 星期四
[clipping] Blogging prediction - Gartner Predicts 2007
Gartner對Blog的2007發展預測如下。因為該文章網址目前無法連結 (原因不明) ，所以把原文放在下面當作備份
source
08 December, 2006 03:15 PM EST
I’d like to get the ball rolling on blog contributions based upon your prediction:
"Blogging and community contributors will peak in the first half of 2007"
Your piece states: "Community involvement varies, with fewer than 2% of all Internet users acting as frequent contributors, between 10% and 15% contributing occasionally and more than 50% lurking, reading or watching what the communities are discussing."
Aside from gaining insight about those inclined to blog, what further insight will marketers gain from a large but perhaps similarly minded group of potential consumers? After the first million bloggers, do the next five million reveal anything more clarifying about their demands?
Also, what kind of resources are marketers currently devoting to blogs? How seriously do they take them? Can you describe metrics to help us understand how this is beyond a blip on their radar?
Also, is there anything on the radar that will be so captivating that it will divert the attention of bloggers to this more-attractive activity?
Congratulations on the prediction!
Ken
source
08 December, 2006 03:15 PM EST
Blogging prediction
Posted By: Ken McGee, VP & Gartner Fellow
Ed, Adam and Esteban,I’d like to get the ball rolling on blog contributions based upon your prediction:
"Blogging and community contributors will peak in the first half of 2007"
Your piece states: "Community involvement varies, with fewer than 2% of all Internet users acting as frequent contributors, between 10% and 15% contributing occasionally and more than 50% lurking, reading or watching what the communities are discussing."
Aside from gaining insight about those inclined to blog, what further insight will marketers gain from a large but perhaps similarly minded group of potential consumers? After the first million bloggers, do the next five million reveal anything more clarifying about their demands?
Also, what kind of resources are marketers currently devoting to blogs? How seriously do they take them? Can you describe metrics to help us understand how this is beyond a blip on their radar?
Also, is there anything on the radar that will be so captivating that it will divert the attention of bloggers to this more-attractive activity?
Congratulations on the prediction!
Ken
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